Newest ‘Constructed Ford Proud’ Marketing campaign Options Sydney Sweeney And A Professional Surfer

Ford has kicked off the subsequent chapter in its ‘Constructed Ford Proud’ promoting marketing campaign that includes actor Sydney Sweeney, stunt driver Dee Bryant, {and professional} surfer Kai Lenny.

Sweeney, Bryant, and Lenny are all Ford fanatics and every have their very own tales with the model. The carmaker says the ‘Constructed Ford Proud’ marketing campaign “celebrates the larger neighborhood of Ford drivers who’ve damaged the mould, pushed innovation, and defied stereotypes for almost 120 years.”

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Dee Bryant is the co-founder of the Affiliation of Girls Drivers and one in all only a handful of African American skilled stunt drivers within the leisure trade. Within the first clip from the marketing campaign, she is proven expertly drifting the 2024 Ford Mustang and in a subsequent video will provide viewers an up-close have a look at the all-electric Mustang Mach-E.

Then there’s Sydney Sweeney. The Emmy Award-nominated actor is finest recognized for her roles in Euphoria and The White Lotus and restored her classic Ford Bronco whereas detailing a number of the course of on her @Syd’s_Garage channel on TikTok. She can also be launching a workwear assortment with Ford made in partnership with Dickies.

“This marketing campaign could be very real to me,” Sweeney mentioned. “By way of my Auto 101 sequence and the female-forward workwear assortment, I hope to empower and uplift ladies to pursue their passions, to get entangled on the earth of automobiles, and present that anybody can comply with their goals, it doesn’t matter what they’re!”

As talked about, Kai Lenny is an expert surfer and has had a robust reference to Ford’s pickup vehicles ever since he turned professional, utilizing them to move his crew, jet skies, and his retired coast guard boat to numerous places round Maui, Hawaii. Ford donated eight coloured surfboards to Lenny’s charity, the Positively Kai Basis, as a part of the marketing campaign.

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